We’re thrilled to share our next steps as we strengthen the ICF brand. Last year, we launched the first phase of this global effort, unveiling our new brand positioning, ambition, and trajectory. Since then, we’ve evolved our communications with a refreshed verbal identity and a more relatable voice that resonates with current and future generations of coaches around the world.
Now, we’re preparing for the next milestone: the unveiling of ICF’s refreshed brand visuals, launching later this month. Guided by global research and crafted by world-class designers, our new visual identity captures the essence of coaching — connection, transformation, and trust. Expect a more vibrant digital color palette, refined typography, and modernized graphic elements that express warmth and collaboration.
You’re among the first to hear this news! Once the visuals launch, we’ll share the new graphics and guidance to help you seamlessly align your ICF materials.
Thank you for being such an essential part of this evolution and for championing our shared brand worldwide.
