Marketing Your Internal Coaching Program: Strategies for Getting Buy-In and Building Awareness
Retaining top talent is an urgent goal for organizations, and internal coaches are stepping up to meet this need. However, internal coaching programs may come under review due to tightened budgets or management changes. High-performing coaches adopt a different approach to attract attention and secure budgets for their programs. They decide up front what success looks like and communicate program impact in ways that create long-term buy-in from stakeholders.
Join ICF Coaching in Organizations and Lisa Ann Edwards, founder of MyExcelia®, on May 12 at 12 Noon (New York) to learn effective strategies for budget retention and expansion, including:
- Techniques for describing your program in ways that excite both leadership and potential participants.
- Tips for identifying hidden opportunities to promote your program through conversations, internal messages, and meetings.
- ROI strategies that are needed to sell executive leaders on your programs year after year.
Attendees to this session will earn 1 CCE unit in Resource Development.
