To Niche or Not to Niche

Can you describe exactly who you serve in less than 10 seconds? Unfortunately, most coaches can’t!  One of the most common questions I get from other coaches is related to who they should be serving and how narrow their focus should be. This is also known as selecting a niche for their business.  What is a niche? A niche market is a more specific, and narrowly defined group of customers based on certain characteristics, such as their demographics and …read more.
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