The Problem With Selling 'Coaching' | By Steve Mitten, MCC
Originally Posted on The Coaching Tools Company as The Problem With Selling 'Coaching' | By Steve Mitten, MCC A common marketing mistake One of the most common marketing mistakes coaches make, is to try and sell “Coaching”. The problem is that very few people—less than 1 in 1,000—really know what coaching is or are even…